Ideation is the creative process of generating, developing and communicating new ideas-they can be ideas for starting a new business, a new product, new content, or even just inventive ways of talking about or marketing an existing product or service. You may have been to some brainstorming meetings yourself. The difference is, at ideation workshops, people aren’t just sitting around in a dimly lit boardroom waiting for the next round of snacks-instead, and they’re pushing themselves to think di