Media Coverage

  • Home
  • Media
  • Media Coverage

A. The Kashi Tamil Sangamam 2.0 even has got high visibility through various media forms through consolidated efforts of the Ministry of MoE’s KTS handle, PIB, DD, other Participating Ministries/ Departments etc.

B. In connection with the Kashi Tamil Sangamam 2.0 event, a total number of 571 hoardings were kept in the three cities of Varanasi, Ayodhya and Prayagraj. Similarly, 225 standees were in the above mentioned three cities and 215 cutouts in the city of Varanasi.

  • Special programmes and capsules being used extensively by DD News
  • Videos on reaction of delegates/other people.
  • A curtain raiser documentary film
  • Articles in news papers
  • Press releases

Media statistics based on PIB

  • 100+ Press Releases issued by PIB HQ and regional offices on the special events, visits of Ministers and other dignitaries.
  • 8 Articles on KTS were published in the National and Regional newspapers.
  • From 13th Dec to 31st Dec, 2023, 360+ tweets, 320+ Facebook posts, 320+ Instagram posts were done from the Ministry of Education and KTS handles.s
  • PIB facilitated teams of DD at different venues during the programme. PIB provided them information about the upcoming events, visit of dignitaries, etc on a daily basis.
  • Special media coverage was done for the exhibition at Kashi Tamil Sangamam.
  • 1 officer from PIB Chennai went to Kashi for preparing press releases in regional languages, attending events and ensuring publicity of Regional Media.
  • PIB organized a media tour of 19 persons from Chennai to Varanasi. They attended various events of KTS and provided wider publicity in Tamil print and electronic media.
  • Daily media and social media report was compiled based on the inputs by the stakeholders of KTS.

Print Media coverage

  • English Newspaper 236
  • Hindi Newspaper 683
  • Online Stories 445
  • Tamil Newspaper 237
  • Press Release Issued (PIB HQ & Regionals) 190+
  • Articles Published – 8 articles published in approx. 30 newspapers (many editions too) bringing out 228 coverages
  • Total print media coverage – More than 1980

Electronic Media Coverage

  • 100+ news stories on electronic channels in seven languages (English, Hindi, Urdu, Gujarati, Tamil language and more).

Social Media Coverage

  • Campaign Reach – 8.5 Crore
  • Detailed report of social media coverage attached at Annexure-1
Social Media Platform Followers Reach Engagement